Marketers Say Email is Best but Could Be Better
What do you do when your best isn’t good enough? This is the dilemma faced by marketers struggling to meet sales goals. Crain’s BtoB Magazine and Bizo conducted a survey of B2B marketing professionals...
View ArticleA Look Ahead in Retail Shows Ecommerce Growth Continuing
Often research is not meant to necessarily inform us. I rarely come across research where there isn’t a moment of “Yes, I have thought that was case” or “I figured as much” especially when it comes to...
View ArticleWant to Lose Friends in Social Media? Be Political
What have you heard a million and one times in business? Don’t discuss religion or politics. Generally, that’s a good rule of thumb because it doesn’t take much to set off a firestorm if you have...
View ArticleTwitter Expands the Boundaries for Promoted Tweets
Every couple of months, Twitter inches slightly closer to their goal of becoming an advertising force in social media. This week’s action was pushing Promoted Tweets out to the mobile apps. More...
View ArticleYouTube Helps You Get Stable With Your Videos
YouTube announced on their blog that they have made an addition to the YouTube Video Editor that will do some pretty neat clean up on an otherwise difficult to watch video. If you upload a video that’s...
View ArticleCMO Guide to the Social Landscape [Infographic]
We are suckers for an infographic chock full of information aimed at CMO’s. The 2012 CMO’s Guide to the Social Landscape does just that. We often mock the CMO for their seemingly disconnected existence...
View ArticleHubSpot and Facebook Team Up to Educate SMB’s [Sponsor Event]
By now you realize that HubSpot is the sponsor of our Inbound Marketing channel here at Marketing Pilgrim. We appreciate them recognizing that our audience is one that is the right fit for HubSpot’s...
View ArticleNetflix and Yahoo Pin Their Hopes on Original Content
Netflix was created as a means of sharing the content of others with a large group of people. They were the librarian. The mail carrier and eventually, the storage facility for streaming files. Now,...
View ArticleSocial Nudges Viewers to Watch More Live TV
I love television. That’s not new news to anyone who regularly reads my work. I routinely record up to 4 hours of TV a night, that I can watch back in under 3 hours by skipping commercials, intros and...
View ArticleB2B Marketers’ Social Media Efforts Have Much Room to Mature
Let’s just start by saying that the B2C approach vs. the B2B approach to social media marketing is often at opposite ends of the spectrum. Not always but often. Honestly, it should be. Asking you...
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